Case Study 03
Klein,Epstein&Parker
Over the course of eight months, I led my team to hone Klein, Epstein & Parker's brand identity, finishing with the creation of a bespoke Shopify website tailored to their business needs. This endeavor was part of a comprehensive reimagining of their market approach, showcasing an ability to blend creativity with strategic vision to achieve tangible results.
Background
In April 2022, Klein, Epstein & Parker, a renowned bespoke tailor, approached Darkroom to enhance their online presence and user experience. The primary objectives were threefold: first, to broaden their brand beyond custom suits and emphasize their diverse range catering to everyone; second, to craft a website that mirrors the personalized journey of bespoke clothing creation, highlighting care and expert guidance; and third, to boost the rate of in-person appointments booked through the website.
Responsibilities
Brand Identity
UI/UX Design
Digital Product Development
Content Strategy
Iterative Prototyping
Conversion Rate Optimization
Outcomes
Increase of new in-person appointments across all locations
18%
13%
Decrease in missed first in-person appointments
32%
Increase in time spent on site
Key Takeaway
Prioritize understanding and addressing clients’ needs and preferences by involving all key stakeholders throughout the brand refresh, digital product development, and go-to-market strategy to ensure relevance and resonance.
