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Case Study 04
BIOVERSE
BIOVERSE is the first digitally native, fully vertical anti-aging and longevity platform, providing access to high-quality preventative care. As the company’s Lead Designer, I led the development of the brand narrative and digital platform, focusing on establishing BIOVERSE as a credible, science-backed solution in the growing longevity market.
Background
Aging causes chronic illnesses and decreases quality of life — a result of American citizens living longer than ever before. This demographic shift has increased the demand for products and services that promote healthy aging and improved quality of life. However, there’s no outlet within the US healthcare system offering affordable, consolidated longevity care.
Responsibilities
Brand Identity
UX Research
UI/UX Design
Art Direction
Conversion Rate Optimization
Outcomes
& Deliverables
months until cash flow profitable
6
1.2k+
mobile-first web pages
4k+
patients recruited in 6 months
Key Takeaway
Prioritize understanding and addressing clients’ needs and preferences by involving all key stakeholders throughout the brand refresh, digital product development, and go-to-market strategy to ensure relevance and resonance.
