Case Study 01
Crate&Barrel
Within two months, I lead my team to design and build an interactive digital application for new Crate & Barrel collections. Following the success of this initial project, we launched 10 more landing pages.
Background
In January 2022, Crate&Barrel enlisted Darkroom with a timely request: build and launch an interactive micro-site for a new collection in only two months. As a market leader in furniture and home decor, their goal was to strengthen their competitive edge through consistent, branded collection launches. They needed a partner to streamline their process and provide a bespoke, white-glove service –– surpassing “templatized” solutions they had considered.
Responsibilities
Site Architecture
UI/UX Design
Digital Product Development
Iterative Prototyping
Conversion Rate Optimization
Outcomes
Increase in new collection web traffic from press
Days to create the functional version of a micro-site
14
122%
10
12
Days from discovery to first high-fidelity prototypes
Unique digital activations launched
Key Takeaways
Find harmony between the business strategy and creative vision to craft an engaging, conversion-oriented customer journey.
Iterative testing and high-fidelity prototyping leads to a more productive and agile content design strategy, especially within a 9-figure brand with a large team.
Build interactive digital mediums that are bespoke to the product category itself by capitalizing on UX features such as motion design.
